About us

Our Dealership

Howell Bicycle was established in 1964 and is one of the oldest serving dealers in Michigan. We offer a large selection of new and used bikes specializing in Cannondale, Felt, Giant, Detroit and Haro. In addition to bikes we offer parts and accessories. Our service department will keep you a happy rider by working on all makes and models. Most simple repairs can be done while you wait! We have the experience and knowledge to provide you with what you are looking for. With over 45 years of industry experience ,we will ensure that you are provided with the best product to fit your cycling, triathalon, and fitness needs. We are cycling enthusiasts who want to share our knowledge and love for the sport..So come in and find out what a true bike store is really like. 

Here are some reasons to shop with us.

1. We offer six different bicycle lines to meet your needs. We carry Cannondale, Felt, Haro, Detroit, Sun and Giant bicycles. We will size you up and put you into the correct bike.

2. All of the bikes we sell new, are assembled by a professional bicycle mechanic. You would be surprised if we told you that these bikes don't come completely assembled from the factory, and can take up to an hour to put together.

3. Every new bicycle you purchase will be tuned before it leaves to ensure it works to perfection when you buy it .

4. We allow you to test ride the bike before you buy it. This way you know you will be comfortable and fit well on the bike for years to come.

5. We stand behind our bike manufactures and so do they. If you ever have a problem don't hesitate to call us. We will help you in every way possible to make things right.

6. The bicycles we carry are some of the best bicycles you can buy. They are top of the line bikes that can last over twenty years easily! If you maintain your bicycle it will provide you with years of fun and exercise.

7. We have a great service department for repairs, and a sales staff that can offer free advice and tips for riding. We have over 30 years of experience!

8. If you ever decide to upgrade down the road our bikes hold their value very well. This is because of the high standards of quality control our manufactures hold. Millions of dollars of research goes into the technology of these bicycles.

9. We want your business. We value your opinions about every aspect of our business. We will do everything in our power to make the buying experience as enjoyable and easy going as it can be, without breaking your pocket book.

10. Lastly we offer a wide variety of parts, accessories, and clothing to go along with your new bicycle. See something you want that we don't carry and we will be happy to get it in for you right away.

Click to visit cannondale.comCannondale is a collection of riders, racers, engineers, innovators, and all-around bike nuts who spend their days focused on a single goal — creating the perfect ride for you. To achieve that, Cannondale is on their bikes every day. They compete. They talk to fellow riders, from those at the local Wednesday night ride to those racing the Tour or Megavalanche, to those at the stoplight on their morning commute. This process, this passion for cycling that is the core of cycling culture, is the engine that drives Cannondale. It is the inspiration for incredible new bikes like the SuperSix Evo Nano — the most advanced road frame ever made, the Trigger — the newest member of the OverMountain family, the blade-thin Slice RS aero bike and the Quick and Quick CX fitness and commuting machines.

So whether you’re an elite competitor, a hard-core mountain enthusiast, an everyday commuter, or a weekend trail rider, we have a bike designed just for you — your perfect ride. Welcome to the Cannondale team. For more information visit www.cannondale.com

Click to visit Felt bicycles.com

Jim Felt got his start in the late 1980s when motocross star Johnny O’Mara asked him to build a time trial bike. Johnny was competing in triathlons as training for motocross. A competitive age-group triathlete himself, Jim had a distinct vision of how he could improve on the designs of the time. He focused on optimizing rider position to maximize aerodynamic efficiency. It worked. Johnny immediately started winning races, and before long Jim was building bikes for many of the world’s top triathletes. When Paula Newby-Fraser won the1991 Kona Ironman on a Felt, Jim found himself officially in the bicycle business. Many years later, Felt continues to produce leading technology. Expanding from his Triathlon roots, Felt Bicycles carries a wide range of high quality bicycles that have a flair for design. For more information, visit: http://feltbicycles.com

Click to visit Giant Bicycles.com

Giant started in 1972 with one goal: Create a better cycling experience for people around the world.

The founders of Giant were craftsmen and engineers. They understood their strengths. So to make cycling more enjoyable and accessible to people around the world, they did what they knew best. They set out to improve the cycling experience by following three guiding principles: craftsmanship, innovation and inspiration.

It began with lightweight aluminum frames. Giant’s ability to produce high-quality bikes at an affordable price allowed more riders to experience cycling in a whole new way. Since then, Giant has pioneered advancements in both aluminum and composite engineering. We introduced the first affordable carbon fiber bike, the Cadex 980 C, and transformed high-performance road bikes with our Total Compact Road design. In mountain biking, Giant’s Maestro Suspension established a new level of performance for off-road riding and racing.

Over the last four decades, Giant has grown well beyond its manufacturing roots to become the world’s leading brand of quality bicycles and gear. With more than 12,000 retail partners worldwide, we aim to inspire adventure in all riders, from casual to competitive.

Giant bikes win world championships. They win design awards, too. But most importantly, they win the hearts of riders who choose to make cycling a part of their lives. We support that choice. We think it makes the world a better place. http://www.giant-bicycles.com/en-us/


Detroit Bikes are built in a city with manufacturing prowess and deep traditions of bicycle production, touring, recreational riding, commuting, and racing. We are located on Detroit’s west side at 13639 Elmira Street. In our 50,000 square-foot factory we have the capacity to produce 100 bicycles a day, marking the return of high-volume US frame manufacturing.


Howell Bicycle
2445 W. Grand River Ave. Suite B Howell MI 48843
Phone: (517) 545-9590